37. Say Thank You

Being successful in business is about relationships, and an effective way to maintain long-term relationships is through regular thank you letters.

Email has taken over most interpersonal correspondence, so there’s something special about receiving a personalised card or letter by “snail mail”.  Many successful entrepreneurs send several cards a day, customised with the company logo, as an efficient way of staying in touch with customers, vendors and other contacts.  Encourage your staff to do the same – perhaps even make it company policy!

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