Regularly Survey your Competitors

Most businesses don’t do this (believe it or not) but the information obtained can be really helpful in keeping you out in front.

  • Obtain your competitors’ brochures and promotional materials to find out what they think are their strengths and how they promote themselves. Look at trade journals for product comparisons and reviews

  • Review their entire website
  • Collect other information by researching business databases such as Dun & Bradstreet
  • Meet with your customers and suppliers and ask them for their opinions on where you are better (or weaker) than your competitors

  • Analyse the information and prepare spreadsheets showing comparative strengths and weaknesses
  • Prepare an action plan for improvement!

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