Gather Testimonials

What your customers say about you is infinitely more persuasive to a prospect than anything you could possibly say about yourself, hence the popularity of websites such as and

We cannot offer anything but verbal praise for Sobell Rhodes LLP. We commend the overall performance, behaviour and attitude of anybody associated with the company. It is commonly thought that within the Banking/Finance industry, money is the bottom line and we feel like we have made a wise investment in Sobell Rhodes LLP. We would just like to say thank you for all of the assistance that you have provided thus far and we look forward to working with you in the future“.  Angela Shanley Associates Ltd

Many customers are pleased to provide a testimonial if you make it easy for them. When a customer compliments you on your product or service (usually at the point of delivery), respond accordingly:

“Thank you for your comments. We would really appreciate a written testimonial from you. May I draft something up for you to review and send back to us?”

Then consider all the ways you can use these testimonials:

  1. Put them on your website
  2. Put copies in a binder and keep it in your reception area
  3. Include them in your various marketing brochures
  4. Have the original testimonial letters individually framed – hang them throughout the office
  5. Include pictures of your customers – they will make the testimonial letters even more effective

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