Create A ‘Freebie’ Kit

A ‘freebie’ kit is a useful tool for enticing prospective clients to your business, as well as reminding your existing clients what makes your company different. I hear you ask, “What is a ‘freebie’ kit”? The answer: something that a customer finds really useful and that you are happy to give away. Here are some examples:

Computer Company – A “basic systems kit”, explaining:

  • Various systems
  • How they are configured
  • Avoiding problems
  • Maintenance backup checklists

This might also include a free disk with shareware and virus protection programs.

Insurance Broker – A kit explaining the different forms of insurance, what various terms mean, how to avoid claims and approaches to risk management.

Electrical Shop – A catalogue describing products, prices, warranties and maintenance tips.

Solicitor – A booklet summarising legal issues for small businesses, such as:

  • Selecting a legal entity
  • Incorporation (articles, bylaws, etc.)
  • Buy/sell agreements
  • Landlord/tenant issues
  • Lease issues
  • Product liability
  • Employment law (hiring procedures, termination procedures, employment rights)

Once you’ve created your “freebie” kit, get it distributed. For example, the above law firm would make their “freebie” kit available to:

  1. Existing clients
  2. Prospective clients
  3. Accountants
  4. Bankers
  5. Financial advisors
  6. Estate agents
  7. Insurance brokers

You will also be using your “freebie” kit as a key element of your direct mail programme. It adds a unique way of distinguishing your company from the rest and is the perfect supplement to a tailored letter to prospects.


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