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Regularly Survey your Competitors

Most businesses don’t do this (believe it or not) but the information obtained can be really helpful in keeping you out in front.

  • Obtain your competitors’ brochures and promotional materials to find out what they think are their strengths and how they promote themselves. Look at trade journals for product comparisons and reviews

  • Review their entire website
  • Collect other information by researching business databases such as Dun & Bradstreet
  • Meet with your customers and suppliers and ask them for their opinions on where you are better (or weaker) than your competitors

  • Analyse the information and prepare spreadsheets showing comparative strengths and weaknesses
  • Prepare an action plan for improvement!

Latest Blog Posts

Regularly Survey your Competitors

Most businesses don’t do this (believe it or not) but the information obtained can be really helpful in keeping you out in front.

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Economia March 2017

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Should we raise prices?

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Should we cut our prices?

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How to Sell More

How do you get more customers without having to get any more sales leads?

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Perception- Don't let your customers assume you are ordinary

Customer’s perception of value, based on their perception of benefits vs. cost, is influenced by factors such as:

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How to get More Customers

Many business owners wanting to grow their business start with “I need more customers”.  As you will discover it’s not always the most effective way, but...

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MP Bob Blackman Opens Our New Office in Elstree

Last week we welcomed MP Bob Blackman and his wife Nicola Blackman to cut the red ribbon as we 'officially' opened our grand offices at Centennial Park, Elstree.  

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Over the last few decades we have all benefited from the business research and behavioural science that shows us that the most successful people have two very common attributes....

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The Importance of Development

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Success

Success is a sensitive concept and therefore an emotive word. Many people assume it means the same for everyone, but in my experience, it most definitely does not. It’s...

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Avoid Being a Know it All

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Cash is King

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No Second Chance To Make A First Impression

Customers make most of their judgments about you and your business within the first few minutes of meeting you or your business representative.

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Break Some Compromises

Historical precedents within a particular industry force customers to make compromises or concessions.

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Apply the latest technology

Technology is a major driver of business profits. Here is a list of innovations you may want to implement in your business:

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How to understand your competition and boost your business

We Brits are a polite nation, who likes to tiptoe and tread extremely carefully around difficult topics. Competitor analysis falls into that rather taboo category – an...

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I have a business plan...what next?

So you have a business plan, you know exactly what you are going to do and how. The only question mark is how much is it all going to cost and how much money you can make. A...

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Gather Testimonials

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2014: The Resurgence of the British Economy?

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People instinctively will always make a value judgment about you and your business within a few minutes of meeting either yourself or someone from your organisation. Recent...

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Applying the Latest Technology to Your Business

Technology is a major driver of business profits, and it has vastly improved the efficacy of business. Bill Gates suggested that, “Technology and business are becoming...

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Apply the 80/20 rule

The 80/20 rule (also known as the Pareto Principle) says that 20% of your activities generate 80% of your results.

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Formalise your KPI’s

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Client Service

A great way to improve your client service levels is to create your own client service commitment. This is a written document that details the service levels your clients should...

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