If you want to get the best possible results, you’ve got to create a system, whether it be a script for a hairdresser to encourage their clients to get their hair cut every 6 weeks instead of every 8 or one of the following ideas, you need to train your team and measure the results.
Strategies you can use include:
- Increasing the number of times you ask your customers to buy something from you.
- Launching a loyalty scheme that encourages your customers to buy from you more often.
- Setting up long-term systematic buying agreements- such as selling your products under licence, charging on-going royalties, or a subscription service for annual upgrades.
- Developing a regular customer contact programme- since the more systematic you are about keeping in touch with customers, the more often they will buy from you.
- Making it so easy for customers to buy from you again that they don’t even consider going anywhere else.
And there are strategies for:
- Developing new products or services that make it easier and more practical for your customers to buy from you more often.
- Making it more attractive or convenient for customers to buy from you at times when they wouldn’t normally be “in the market”.
- Making it easier for you customers to try some of your other products and services so that they end up buying more often from you.
Of course these are only a few of the possibilities you could explore.
So, how many “getting customers to buy more often” systems do you currently have? How many more do you think you should have? How many new systems are you going to test? And what impact do you think this could have on how many times your customers buy from you?