Which direction do I take?


Stephen Covey, who wrote one of the bestselling business books of all time “The 7 Habits of Highly Effective People” said that all success starts in one place:- your mind.

He calls it “beginning with the end in mind”―having a clear vision of what you want before you begin is how the erection of a building follows a blueprint.

Nine times out of ten, when I work with business owners who want to grow their businesses, the very first thing they need to do is create a Strategic Plan.

If you want to arrive at your chosen destination you need a clear road map to know which direction to take.  You have to know where you want to go and how to get there.

Here’s a good way to get started………

Imagine that you discover a magic lamp.  A genie emerges and asks you:  “What do you want 5 years from now?”

Paint a picture of what you will have achieved:

  • What will be your turnover in that fifth year?
  • What will be your profit in that fifth year?
  • How many people will you employ?
  • How many hours will you spend at work?

In other words, if you could achieve anything with your business over the next five years, what would it be?

You can approach a strategy for business growth from two different directions:

1.      You can begin with where you are now and use increments of “reality” to project into the future; OR…

2.      You can start with the end in mind; with aspirations and dreams ― and then work backwards to achieve it, linking your current circumstances with your future objectives.

The second is infinitely faster, more effective, and more powerful, because it’s grounded in a vision of what you really want; clear and definite objectives.  Without it, you waste a lot of time running round in circles that don’t actually produce the life and business you want.  But with it…decisions become easier, motivation becomes greater and success becomes more achievable.

Why is this?

Because your principal objectives become the yardstick by which you measure all your business decisions: As Napoleon Hill, one of the first gurus of business success put it, with a clear strategy plan in place, business decisions become much simpler and you don’t consider each one in a vacuum; does this action take me closer to my targeted outcome, or move me farther from it?

Then, once you know where you’re going, you can break your Big Picture goal into smaller, achievable, incremental objectives―starting with your 5-year vision, a 1-year goal, and then quarterly projects that will make it all possible.  Then these quarterly projects become the foundation of the tasks you consistently focus on.

When you approach things in this way, suddenly the actions you’re completing today are tied into your long-term, big-picture goals and you are building the business you really want step-by-step.

From my own experience at Sobell Rhodes and with the businesses of my clients, in this way you become truly inspired, motivated and achieve personal and financial fulfillment from your business. 

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