A ‘freebie’ kit is a useful tool for enticing prospective clients to your business, as well as reminding your existing clients what makes your company different. I hear you ask, “What is a ‘freebie’ kit”? The answer: something that a customer finds really useful and that you are happy to give away. Here are some examples:
Computer Company – A “basic systems kit”, explaining:
- Various systems
- How they are configured
- Avoiding problems
- Maintenance backup checklists
This might also include a free disk with shareware and virus protection programs.
Insurance Broker – A kit explaining the different forms of insurance, what various terms mean, how to avoid claims and approaches to risk management.
Electrical Shop – A catalogue describing products, prices, warranties and maintenance tips.
Solicitor – A booklet summarising legal issues for small businesses, such as:
- Selecting a legal entity
- Incorporation (articles, bylaws, etc.)
- Buy/sell agreements
- Landlord/tenant issues
- Lease issues
- Product liability
- Employment law (hiring procedures, termination procedures, employment rights)
Once you’ve created your “freebie” kit, get it distributed. For example, the above law firm would make their “freebie” kit available to:
- Existing clients
- Prospective clients
- Financial advisors
- Estate agents
- Insurance brokers
You will also be using your “freebie” kit as a key element of your direct mail programme. It adds a unique way of distinguishing your company from the rest and is the perfect supplement to a tailored letter to prospects.